These two scientists are dealing with construction.
Bejan discovered the The Constructal Theory, and Deutsch The Constructor Theory.
The way I understand Bejan, he asserts: "matter flows, such that next time flow is easier."
Among other things Deutsch says that: "The most important kind of abstract constructor is knowledge. For knowledge is information which, once it is physically instantiated in a suitable environment, tends to cause itself to remain so: it survives criticism, testing, random noise, and error correction."
I see a similar code for the meaning of time. Persistence is the essence of time.